To understand “Marketing”we need to understand concept of Market. Now adays we always heard word ” Digital Marketing”. Digital Duniya, Digital ways etc.Before we moving ahead we need to think that is Chair business or Chair Manufacturer needed Digital Marketing..?
Let’s start to find out answer of it. Every business has it’s own stengths and weaknessess. Still Digital world providing information to all. Every business needs to use upto date information and digital tools contributing in it very well way. So Manufacturing business or service base business depends upon directly or indirectly on it. When we thought about chair business there are multiple kinds of office chairs designed to suit different needs. The most basic is the office chair or task chair, which typically does not offer , lumbar support or headrest. These chairs generally can not be sat in for more than couple of hours at a time without becoming uncomfortable, though they often offer more room to move than higher end chairs. We definely go ahead with this serious matter in our coming articles. Today we just interact is digital marketing neccesary for manufacturing business of chair. Before get the answer of it we go through the history of word Market. Which might be interesting.
The term market is derived from the Latin Word ‘mercatus’ means trade. Trade by merchandise or a place where business is transacted. In simple words market is the place where two or more parties are involved in buying or selling. These two or more parties involved in this process called buyers and sellers. The transactions of buying and selling takes place with exchange of money. In ancient period of time this exchange against things. Which called Barter system. In our day to day language we can say business. Vyapar It’s in Hindi. Udog in Marathi. There are many concepts associated with the word market. According to the concept different definitions are developed.Types of Market:
Markets can be broadly classified as below
Types of Market
1.Local Market [ National market, International Market]
2. Very Short Period Market
3. Wholesale & Retail Market
4. Primary & Secondary Market and Terminal Market
5. Commodity Market & Capital Market
6. Regulated Market & Ungulate Market
7. Perfect Market & Imperfect Market
Absense of Digital Marketing...?
In the absence of Marketing many businesses would fail to exist. For distribute goods and services marketing is important. There is a need to use marketing to promote business. Without marketing how can products and services reach to customers. In olden days marketing was only use to communicate the products to customer but now scenario is changed. Effective marketing helps to organizations to survive in the competition. There are various methods of marketing in here we can see two methods of marketing Traditional marketing method and Digital Marketing method. Traditional marketing makes use of conventional channels like newspapers, TV, radio, direct mail, outdoor billboards, posters, magazines, text messages and voice calls, etc. to promote products and services to each prospect. While digital marketing is a modern marketing strategy that uses digital channels like search engines, social media platforms, emails, video sharing platforms, affiliate marketing, influencer marketing, etc. to promote products and services and engage with target customers.
Traditional Marketing
What is Traditional Marketing?
A marketing strategy that uses conventional advertising channels like newspapers, magazines, billboards, posters, text messages, television, radio, etc. to promote products and services to reach and engage with target customers is referred to as traditional marketing. Hence, traditional marketing fundamentally uses the mass media to reach the potential customers and encourage them to make the purchase. Traditional market is a relatively less effective and more expensive marketing strategy. Another major limitation of the tradition marketing is that it is limited to the specific geographical regions. However, the traditional marketing may be more effective in creating brand due to its aging.
Digital Marketing
What is Digital Marketing?
Digital marketing is a modern marketing strategy used by businesses to promote their products and services to increase sells. Digital marketing involves the use of digital advertising channels such as search engines, social media platforms, video marketing, email marketing, influencer marketing, affiliate marketing, etc.
Digital marketing is relatively more effective in reaching and engaging target audiences, as it allows businesses to send personalized messages and ads depending on their interest and behaviour. It also allows to track their effectiveness in real-time. It is also a less expensive way of increasing sells.
Differences betweeen traditional marketing and digital marketing
After getting insights into the basics of traditional marketing and digital marketing, let us now understand their major differences
- Traditional Marketing is used without internet. It included traditional forms of around us since decades and typically used. Common traditional market method included: Directly mailed postcards, coupons, and informational packets
- Television or radio commercials
- Newspaper or magazine ads
- Billboards and fliers
- Telephone calls and text notifications
We see and hear many of these ads every day just by listening to the radio on the way to work or even looking out the window at the billboards as we go by. They’ve become a part of daily life.
Benefits of Traditional Marketing
Benefits of Traditional Marketing
Traditional Marketing but why choose it let’s see in detail benefits of it. Traditional marketing and digital marketing always most spoken topics. Traditional marketing is defined as marketing that does not need the internet for advertisement purposes. This method has been evolving for a very long time, for decades. However, due to technological advancements, its usage is very their but in frequency is less.
We hear and see many ads daily on the television, in the newspaper, or on the radio while casually starting our daily routine. When we go out, we can see such marketing ads on flyers all over the street. We could also notice huge banners of film ads on every street. Those film ads are also one type of marketing. It helps the movie production company to capture the attention of the people that walk across the street.
The languages may differ depending on the country or the region. For example, if we take Tamilnadu, the ads might be in both English and Tamil or in Malayalam. So, that is how traditional marketing works. Its main objective is to attract humans in every possible way without using the internet.
For many businesses, traditional marketing strategies work better depending on the type of company they own. Their target audience would prefer the traditional one when it comes to traditional marketing vs. digital marketing.
- Traditional marketing is a very effective type of marketing if one wants to reach the older population. Many reports and surveys prove that people over 50 plus watch TV and read newspapers twice the time compared to the people in their youngers.
- It is a very useful type of marketing if one wants to establish or develop a business or a firm with the assistance of a larger local audience. Small businesses grow better using flyers and billboards all across the street. It is because it can attain the attention of a local audience who reside in the city.
- One huge advantage of traditional advertisements is that they get played repeatedly. But in digital marketing, people can skip them easily
Benefits of Digital Marketing
Benefits of Digital Marketing
Digital Marketing but why choose it let’s see in detail benefits of it. Today fast-moving world, a lot of new technologies have evolved. Digital marketing strategies are one among them. Nowadays, people can do marketing using the internet and smartphones from the comfort of their homes. These strategies are not physical, so they cut out the transportation, inventory, and other related expenses.
- Due to the frequent usage of social media and the internet in general, these strategies are growing worldwide. According to various reports it has been proven that 4 plus billion people use social media and around 5 billion people utilize the internet in general.
- Therefore, it makes so much sense to advertise over the internet rather than on any television or magazine.
- Due to the current technological developments, digital marketing methods and strategies will always continue to evolve no matter what. There are enormous ways to do this marketing. Since they are modern, it is essential to have maximum knowledge regarding current technologies and advancements. They use the latest tactics
- There is a plethora of benefits of digital marketing over traditional marketing. Given below are some of them:
- It is simple to track audience involvement and collect their data for future use. It will enhance the algorithm of the company’s website. You can easily obtain the information when someone uses your site, follows you on social media, or messages you regarding queries.
- Businesses can advertise their services for free on many platforms. It is possible to send and receive emails without involving any cost. But in traditional strategies, it will involve a lot of money to print and send individual postcards.
- Digital marketing has a wider scope; it will help businesses acquire a global audience’s attention.
Forms & Methods of Traditional Marketing
Forms and methods used for Traditional Marketing
The following are some of the traditional marketing methods:
- Television commercials: One method of traditional marketing is broadcasting advertisements using TV commercials. There are millions of ads that benefit due to this form of marketing. Most of people even can sharing their memories with Brands like “ Hamara BAJAJ” etc.
- Radio commercials: Radios played a vital role in the late 20th century. People who could not afford television opted for radios and CD cassettes those days. There are many different varieties of advertisements that could be broadcasted with the assistance of radios. Most of the singer got huge success due to Radio only.
- Flyers: Many companies and businesses are still printing flyers to promote their services. Flyers are also called handouts.
- Billboards: Billboards contain pictures of the advertisement. They are usually found on the highways. Mostly, billboards are placed by top companies and businesses to promote their services.
- Magazine and newspaper ads: Newspaper magazines acted as one of the finest sources of obtaining information regarding anything. There are tons and tons of ads posted every day.
- Telephone and SMS marketing: These mostly include phone calls and text messages of advertisements for various businesses and their services.
- Referral: Referral is when the organization asks its employers and customers to recommend their products and services to their friends and family or neighbors.
- Direct mail: Many businesses mail their ads in postcards or notices to the people in the company’s target area or city.
Forms & Methods of Digital Marketing
Forms & Methods of Digital Marketing
- Social media marketing: Social media marketing is getting widely popular among the youths. Many businesses and start-ups advertise their work in the form of posts, videos, and stories on all social media platforms.
- Email marketing: It is one type of digital market where businesses send electronic mail to the target audience.
- Content marketing: It helps advertise in the form of storytelling to the users.
- PPC – Pay-per-Click: These are paid advertisements. They only stay on the web for a shorter period. Once you stop paying, it will be gone.
- Mobile marketing: Provides advertisements on smartphones, laptops, and tablets for the target audience.
- Search Engine Optimization: SEO is the most common type of digital marketing used in many organizations. Its main objective is to show the business on the top while searching it on the web. However, it also needs customers’ support to get high ranks.
- Affiliate marketing: Includes advertising a product or a service with the help of a well-known influencer or a celebrity. The major reason companies do it is to improve their brand name.
Pros and Cons of Traditional Marketing
When comparing traditional marketing vs. digital marketing, traditional methods are often viewed as outdated or irrelevant. However, many of these tactics are still useful and effective today. Depending on the business and target audience, traditional marketing methods may be the better choice. To help discern if traditional marketing is right for your business, here are some pros and cons.
Pros
- If you want to reach an older demographic, traditional marketing can be very effective. It has been reported that audiences ages 50+ spend almost twice as much time reading the newspaper and watching TV as compared to those ages 20-34.
- This type of marketing strategy usually works best for businesses looking to build a larger local audience. A small business would be better off competing for attention through billboards, flyers, and events rather than trying to compete for digital space against larger businesses.
- TV or radio commercials will play multiple times and remind the audience of the business, whereas digital marketing items may be skipped through or blocked (e.g., clicking “I don’t want to see this” on social media ads, or skipping through ads before YouTube videos).
Cons
- Printing postcards to send out even to just a local audience can be expensive, and there is no guarantee that the recipient is interested in your business or the product/service you offer.
- Traditional marketing methods can take weeks or months to yield results and data. You can’t tell when someone has read your newspaper ad unless they decide to follow-up. Even then, without a survey, you won’t know if the ad was the reason for the follow-up.
Pros and Cons of Digital Marketing
Digital marketing strategies are always evolving with new technology and trends like voice search and social media usage. These strategies include the most modern and latest tactics. But, as with traditional marketing, there are some areas where digital marketing thrives and others where it doesn’t.
Pros
- Data and audience involvement can be tracked instantly. When someone clicks on a link to your site, reads an email, or follows you on social media, you have that information immediately. You can draw numerous insights from this data, including which type of content works best for a specific audience, which mediums are the most effective, and even what time of day receives the best engagement.
- Digital marketing strategies incur a much lower cost. Sending out an email campaign can save a lot of money compared to printing individual postcards and paying for postage on each.
- It works well for more global or scattered audiences because of the broad scope of digital marketing.
Cons
- Some internet users have ad blockers, so they’ll never see pop-ups or banner ads. Other times, ads can be skipped or removed if a user pays for premium services (e.g., Spotify, Hulu, Twitch).
- Because new technology and trends emerge so frequently, digital marketing tactics need to be evaluated and re-evaluated for effectiveness continually what works well one day may be irrelevant the next. However, this can be combatted with a strong foundation in digital marketing basics.
Conclusion
The questions always asked who is better
short answer: it depends.
The long answer:
Digital marketing is probably the best option for most. If you want to reach a particular group of people, wherever they may be, while keeping costs low, go with digital marketing. Doing so will also allow you to collect valuable information on your audience immediately so that you can create even more effective marketing.
However, there is still a place for traditional marketing. If you want to reach an older audience or a local audience, traditional marketing methods may be more productive and stand out better than digital marketing methods. Though these methods may seem “old,” the reality is that they’ve stuck around for a reason. They work!
When considering which marketing strategy is best for your business, consider your audience, where they get their information from, and use that to make your decision. When deciding between traditional marketing vs. digital marketing, it’s not necessarily true that one is simply better than the other as they serve different purposes. The bottom line is that you need to fully understand your business and your audience to pick the strategy that’s better for you.
